October 25, 2010
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of their time learning, playing and communicating with others globally. Digital marketing professionals understand this, but most outside the industry don’t realize just how staggering the numbers are of people collaborating, researching, and interacting on ...
October 24, 2010
Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries. There are niche sites for virtually every special interest out there. There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with ...
Tags: advertising,
digital,
engine,
friends,
marketing,
media,
network,
optimization,
search,
social,
technology
October 22, 2010
by Kara Swisher BoomTown motored on down to the Microsoft campus in Silicon Valley on a fabulously sunny day to liveblog the latest Bing event. The software giant is updating its search service, announcing deep integration–part of a deal announced last year–with Facebook. The theme, according to Microsoft (MSFT) SVP Yusuf Mehdi, quoting the Beatles, ...
Tags: bill,
brands,
change,
gates,
hd,
in,
influence,
internet,
live,
mark,
marketing,
media,
microsoft,
paradigm,
partnership,
search,
Social Networks,
stats,
technology,
television,
the,
traditional,
tv,
web,
wide,
world,
zuckerberg
October 21, 2010
By Ori Brafman and Rod Beckstrom Introduction This book is about what happens when there’s no one in charge…no hierarchy. A revolution is raging all around us….Decentralization has been lying dormant for thousands of years. But the advent of the Internet has unleashed this force…The rules of the game have changed. Think “Roland Allen” as ...
Tags: and,
book,
Business,
how,
make,
models,
money,
organization,
spider,
starfish,
structure,
style,
the,
to
October 19, 2010
Good thing Gmail is out of beta. It is now the third largest Web mail service in the U.S. In July, Gmail nudged past AOL Email with 37 million unique visitors compared to 36.4 million for AOL, according to comScore estimates. (Gmail is the orange line in the chart below). That puts Gmail within sight ...
October 18, 2010
An example of online fashion advertising. In this video housed on youtube, you can pick between the two girls and choose clothes for them. It feels like it is a game rather than a brand campaign but eventually you will realize that they are just selling the clothes. Some youtube comments indicate that they like ...
Tags: campaign,
clothes,
creative,
digital,
fashion,
ideas,
interactive,
label,
media,
online,
sales,
shopping,
youtube
October 17, 2010
The world may be going “Mad Men,” but Doug Pray’s documentary “Art & Copy,” which is being released just five days after the season premiere of that acclaimed television series, presents a very different picture of the advertising industry. Rather than the cigarette-smoking, tie-wearing swells of the early 1960s, Mr. Pray celebrates a later generation ...
Tags: advertising,
best,
brand,
Business,
digital,
groupon,
ideas,
make,
making,
marketing,
media,
money,
network,
social,
strategy,
use,
valuable
October 16, 2010
Google is increasingly facing its share of controversies in both China and India – two countries that are also competing head-to-head on the IT, IT services and outsourcing fronts. To recap recent events: An investigation by Google official found that the company in mid-December had been hit with major cyber attacks it believes originated from ...
October 15, 2010
If you think back to the time when you actually took pictures with print film, you’ll realize that we have come a long way from the 1980’s. Or even if you consider that most people now post on Facebook and Twitter and are connected socially with their friends, these tools are now integrated closely with ...
October 14, 2010
Since Google Checkout launched last month, many tongues wagged that it would slaughter PayPal. Yet these digital payment services are different beasts that cater to different needs. Both provide a secure way to shop, with policies that refund your money in case of fraud. Overall, however, we prefer the many features of the veteran service, ...
Tags: buy,
check,
checkout,
comparison,
google,
honest,
items,
online,
out,
payment,
paypal,
review,
shopping,
shops,
stores,
system